WORK / 03 / 04
Turning a tile contractor's inbox into a sales engine.
Gowins Tile, a Bay Area tile and stone contractor, was losing leads in the gap between website forms and quotes. I rebuilt the path from form to booked estimate.
CLIENT
Gowins Tile
SCOPE
Inbound · Quoting
ROLE
Build · Handoff
BOOKED CALLS
+120%
vs. prior 90 days
NEW REVENUE
$40K
attributable in 90 days
MANUAL STEPS
→ 0
form to booked estimate
THE PROBLEM
Inbound was strong. Conversion was not. Leads filled out a contact form on the Gowins Tile site and then sat in an inbox until Jack could read them, qualify them, and reach out to schedule. Hot leads went cold in 24-48 hours. There was no view of the pipeline, no follow-up logic, and no way to know which marketing was actually working.
WHAT I BUILT
One n8n workflow that listens to form submissions, enriches each lead with property and project data, classifies the job type, and routes to the right next step. Qualified leads get an instant Calendar invite for an estimate. Lower-fit leads get a tailored email with a self-serve quote link to JobTread. Everything writes back to a single source of truth Jack can read in under thirty seconds each morning.
n8nJobTread APIGmail APIGoogle CalendarClaude API
THE OUTCOME
In the first 90 days, Gowins Tile booked 120% more estimate calls than the prior quarter and closed $40K in new business directly attributable to the system. Jack's inbox went from a queue to a dashboard. The system runs without me.
“Espen organized our website forms and automations end-to-end. We booked 120% more calls and closed $40K in new business — without me touching the system.”
Jack Gowins
Founder, Gowins Tile
Got an inbox that should be a dashboard?
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